Webinar: Identifying Needs & Insights

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Needs & Insights Webinar Thursday, November 10, 2 – 3 pm Webinar ID: 509-780-419

We hope you’ve all been busy having incredible conversations with the people you serve (VOAs and caregivers) using the empathy maps and postcards we discussed at the Design Days!

Throughout your engagement, you may have found that the prompts were ‘too vague’ or conversely there was not enough space on the page. Both circumstances mean that you were collecting the right information. Overlap will help you understand the frameworks and processes involved in this type of research during the Needs & Insights webinar.

What is the purpose of this webinar?

Think of this webinar as a way to help your organization build capacity and further understand the upcoming processes involved in the Aging By Design project. Overlap will walk you through the process of creating need statements from the empathy maps and postcards, and show how these need statements are used to identify themes and insights.

Using examples of these tools Overlap will walk you through the experience of identifying key conversation points, identifying need statements (that describe the explicit and implicit needs of those you serve), and clustering these needs until they reveal larger themes and insights. By illustrating what Overlap has uncovered in other projects we will help you see how complex insights can lead to powerful solutions.

Am I expected to analyze all the data my organization collected?

No–Aging By Design is not relying on organizations to analyze the data they’ve collected. Instead, this webinar is meant to provide an opportunity to learn more about the design research process.

This is also a great opportunity to identify themes and insights from the local data you have collected using the empathy maps and postcards. We hope that in the future you can use these methods and continue your own research using these or similar tools.

What do I need to bring?

We recommend you have a highlighter, pen and printed out versions of the empathy map and postcard examples found here. You might find it most useful if you have a few empathy maps and postcards with you that your organization has collected to-date.

See you then!