StoryGrowing WNY is Returning!


The second annual StoryGrowing WNY, Change the Story, Change the World, will kick off on Tuesday, January 15th and all local nonprofit organizations are invited to join us for the free event!

Headlined by internationally-acclaimed storyteller Andy Goodman, the morning event will provide tips, tactics and discussion regarding the value of storytelling and will build on Goodman’s presentation at the first StoryGrowing kickoff event in 2017. Those who attended in the past will find new information and insights and are encouraged to attend and apply for the overall program.

StoryGrowing WNY is a free, six-month training program designed to enhance and expand the ability of nonprofits to share their story effectively and to nurture their organization’s growth through effective communications. It is hosted by The Health Foundation of Western and Central New York and The John R. Oishei Foundation. Those interested in applying for the program are required to attend the kickoff event.

Eight teams will be chosen based on written applications that are due on January 28, 2018. StoryGrowing offers teaching, coaching and mentoring to help organizations build their internal capacity in identifying and applying various story types and using stories in advocacy, development and community outreach. Teams will also develop skills in branding, communications, and in using tools such as video, digital media, and public relations to tell their stories.

Using a curriculum designed in part by Goodman, the eight teams will go through a series of workshops taught by local marketing and communications experts starting in February. The teams will be encouraged to integrate storytelling into their communications efforts and will have access to professional assistance and feedback at no cost to them. In addition, each team will be mentored by a “Sherpa” who will guide the team in their learning and implementation efforts, and they will have access to a number of coaches who have expertise in specific areas of marketing, communications, branding, design and visual arts.

StoryGrowing WNY was modeled on a similar program held by the Health Foundation in Central New York in 2016. The first local program was held in late 2017 through early 2018 with eight nonprofits participating. StoryGrowing WNY is a collaborative capacity building effort between the two sponsoring foundations.  It was created to help build the internal communications expertise of their grantees and other community organizations serving Western New York.


Kickoff event:  Tuesday, January 15, 2018
The Lexus Club at Key Bank Center
To rsvp for the Kick off, click here.

Please RSVP no later than Friday January 4, 2019.
For more information and details on how to apply: